ARTTAR
SHAPING VISIONS

creative director

Artem Tarianik

Based in Nha Trang, Vietnam

Specializing in AI, Branding, & Web Design

9+ years Experience

Featured Work

代表作

Selected Work Shaping Brands, Products, and Experiences

Wild Flower

Wild Flower

Zenith VR

Zenith VR

Mayfield

Mayfield

Eden Exotics

Eden Exotics

OSO

OSO

WASHING BANK
WASHING BANK

WASHING BANK

NIKE EXPERIMENTAL
NIKE EXPERIMENTAL

NIKE EXPERIMENTAL

My Expertise

専門分野

Crafting Digital Experiences Through Vision, Design, and AI

// 01

Artificial Intelligence

01

Designing the Future With Intelligent Creative Systems

I use AI as a creative amplifier—building custom tools, producing on-brand imagery, training custom LoRAs, and designing automated workflows that accelerate output. Across image, video, audio, copy, and code, AI removes the friction once inherent in ideation and iteration, enabling faster exploration, broader experimentation, and more fully realized creative ideas.

Generative AI Systems
01
AI-Assisted Development
02
Custom LoRA Training
03
Advanced Prompt Engineering
04
Workflow Automation (n8n)
05
Creative AI Pipelines
06
AI Toolchain Architecture
07

My Expertise

専門分野

// 02

Creative Leadership

02

Unifying Vision, Strategy, and Execution Into Cohesive Experiences

I provide brand-first creative direction rooted in vision and clarity—uncovering a brand’s “why” and aligning design, voice, and experience into cohesive systems. I connect the big picture across visual, written, audio, and motion to ensure every touchpoint feels intentional.

Brand Vision & Alignment
01
Art Direction
02
Cross-Disciplinary Leadership
03
Concept Development
04
Design Systems Thinking
05
Visual Storytelling
06
Stakeholder Collaboration
07
Creative Review & Critique
08

My Expertise

専門分野

// 02

Branding

03

Transforming Purpose Into Brands People Feel and Believe In

I help brands uncover their “why” and translate it into identity, voice, and positioning that feel authentic and emotionally resonant—creating brands that connect deeply with the people they are meant to serve.

Brand Discovery
01
Uncovering the “Why”
02
Brand Strategy
03
Positioning & Differentiation
04
Brand Voice & Messaging
05
Brand Guidelines
06
Emotional Brand Connection
07

My Expertise

専門分野

// 04

Web Design & Development

04

Where Thoughtful Design Meets Scalable Engineering

With over 9 years of experience, I design and build conversion-focused websites that balance aesthetics and usability—specializing in UX/UI, WordPress development, custom code, and integrating generative AI into modern digital products.

UX/UI Design
01
Conversion-Focused Design
02
Web Architecture
03
WordPress Development
04
Custom Theme Development
05
JavaScript
06
AI-Integrated Applications
07
Modern Dev Workflows (Replit, Cursor, Antigravity)
08

My Expertise

専門分野

// 05

Digital Creative

05

Designing Performance-Driven Creative That Turns Attention Into Action

I design performance-driven digital creative that turns attention into action—crafting social content, paid ads, and campaign systems optimized for conversion, clarity, and consistency, guided by audience insight, creative testing, and measurable results.

Conversion-Focused Creative
01
Paid Media Creative Strategy
02
Campaign Systems Design
03
Funnel-Aware Creative
04
Platform-Specific Optimization
05
Visual Consistency at Scale
06
Performance-Driven Storytelling
07

My Experience

経験

WORK EXPERIENCE SPANNING 9+ YEARS OF CREATIVITY, IMAGINATION, AND PASSION.

Founder & Creative Director

Remote / Global
Apr 2026 – Present

Spearheading a full-cycle digital studio, redefining how brands integrate AI, design, and strategic vision to dominate their market.

— Architecting end-to-end digital experiences, from initial brand discovery to high-performance web engineering.
— Implementing AI-driven creative workflows that reduce production friction and accelerate time-to-market by 50%+.
— Directing strategic rebranding initiatives that align visual identity with long-term business objectives.
— Bridging the gap between complex technology and intuitive user design for global tech and cultural icons.

Software Engineer

Nha Trang, Vietnam
Feb 2026 – Apr 2026

Engineering scalable digital solutions and operational tools for the dynamic travel industry across SE Asia.

— Developing robust web applications that streamline internal operations and improve customer engagement.
— Implementing reliable software tools that reduce manual processing time and enhance data accuracy.
— Contributing to the architectural evolution of the platform to support rapid business growth.

AI Prompt Evaluator

Essen, Germany / Remote
Jan 2025 – Mar 2026

Optimizing the frontier of Generative AI through rigorous model evaluation and advanced prompt engineering for enterprise-scale LLMs.

— Engineering complex prompt sequences to stress-test and refine LLM outputs for high-stakes enterprise applications.
— Establishing quality assurance benchmarks that directly influenced the accuracy and reliability of global AI systems.
— Collaborating with cross-functional data science teams to identify and mitigate model hallucinations and biases.

Technical Support Specialist

Remote / Europe
Mar 2021 – Jan 2022

Driving technical excellence and user trust for one of the world's leading cryptocurrency exchanges during high-growth cycles.

— Spearheaded technical support operations, resolving high-tier security and transactional issues for a global user base.
— Integrated automated testing protocols and utilized YouTrack to bridge the gap between user feedback and platform stability.
— Contributed to the strategic refinement of the trading interface based on real-world performance data and user behavior.

WordPress Developer

Kharkiv, Ukraine
Jul 2018 – Oct 2021

Developing high-performance, conversion-focused WordPress platforms for dynamic business environments.

— Spearheading custom theme development and JavaScript integrations to deliver unique, interactive user experiences.
— Optimizing site architecture for maximum speed, accessibility, and SEO performance.
— Collaborating with design teams to translate complex creative visions into functional, scalable digital products.

WordPress Developer

Valencia, Spain
Oct 2017 – Mar 2018

Developing high-end e-commerce and corporate platforms with a focus on premium user experience.

— Built custom e-commerce solutions that increased conversion rates and improved user engagement.
— Leveraged JavaScript and modern web standards to deliver responsive, high-performance interfaces.
— Ensured flawless functionality across complex digital ecosystems for European corporate clients.

System Administrator

Remote
Apr 2017 – Oct 2017

Maintaining high-availability server infrastructure and securing digital assets for global operations.

— Managed mission-critical server environments, ensuring 99.9% uptime and robust system security.
— Scaled cloud infrastructure using AWS, optimizing resource allocation and reducing operational costs.
— Implemented proactive monitoring and security protocols to protect sensitive data and platform integrity.

In
a
world
filled
with
generic
AI
noise,
 ARTTAR | Creative Director & Brand Architect
I
help
brands
uncover
their
why
 ARTTAR | Creative Director & Brand Architect
and
scale
it
with
creativity
 ARTTAR | Creative Director & Brand Architect
and
technology
driven
by
strategy.

Clients I’ve Worked With

これまでのクライアント

A decade of shaping brand identities for global tech leaders and local cultural icons.

Connect with me

Meta

Stripe

Discord

Cal.com

Amie

Warp

Loops

Tally

Dub.co

Medusa

Family

June.so

Typedream

Baserow

Bento

7+
Companies Supported

Brands Directed

10+
Different Sectors Served

Different Sectors Served.

150+
Creative Deployments

Creative Deployments

9+
Years of Vision

Years of Vision

Creative Director

ARTTAR | Creative Director & Brand Architect

My journey began with deep technical roots as a SysAdmin and WordPress developer. Over a decade, I evolved from writing server configurations and core code into full-scale software engineering, AI systems evaluation, and ultimately, high-end digital design. I bridge the gap between complex technical infrastructure and flawless visual aesthetics.

That competitive fire forced me to learn development just so I could actually build what I saw in my head. At 13, I didn’t realize it yet, but that was the start of everything: the endless drive to turn vision into reality, no matter how many skills I had to pick up along the way.

Over the years that hunger pushed me in every creative direction—producing music, owning and running my own photography studio, launching a web design agency, shipping apps and SaaS products, even building video games in my spare time. People sometimes throw “jack of all trades, master of none” at me, but I’ve never seen it that way. Every medium I learned was in service of one core strength: taste. I’m obsessed with pulling ideas from design, sound, photography, code, and branding, then weaving them into one cohesive, powerful experience.

Early in my career I was frustrated as hell. I’d spent my entire teenage years studying the best designers in the world, dreaming of joining an agency that would level me up. Instead I watched too many agencies cut corners, bloat scope, under-deliver, and chase quick money—ruining client relationships and their own reputations. That pain became my best teacher. I started studying what actually separated good work from award-winning work, and the answer was always the same: branding.

Not logos or colors—the Why. Why does this brand exist? What’s its purpose in the world? Once I learned (and later refined) the “Uncover Your Greatness” process to dig that deep, everything changed. That essence became the North Star for every decision: the way a brand speaks, the shapes it uses, the colors, typography, imagery, even the scent when you walk into a store or open a new product box. When the Why is right, it bleeds into every detail and makes the work unforgettable.

That philosophy has guided me for the last 9 years and eventually led me to Creative Director roles where I could shape entire brands from the ground up. Today I still bring that same approach to every project—even if I’m “just” building a website. I dig a little deeper so the final product actually feels alive.

And now? AI has thrown rocket fuel on the fire. Ideas hit me at 1000 per minute and I can go from concept to polished execution faster than ever. I’m shipping more projects simultaneously than I ever thought possible—and honestly, I’m not even sure AI can keep up with me anymore. (Challenge accepted.)