Year
NIKE EXPERIMENTAL
2026
Client
Nike Inc.
The Challenge
Pushing the boundaries of sportswear through avant-garde design and futuristic materials. Nike Experimental required a digital platform that matched the raw, unfiltered energy of their new conceptual streetwear line.
Brutalism in Motion
We developed a brutalist, high-performance web experience featuring kinetic typography and heavy, industrial textures. The design system strips away standard e-commerce patterns in favor of an immersive, editorial-first approach.
Dynamic Storytelling
Every product drop is accompanied by immersive 3D interactions and heavily art-directed photography. The platform serves not just as a store, but as an interactive archive of Nike’s most daring design experiments.
Every product drop is accompanied by immersive 3D interactions and heavily art-directed photography. The platform serves not just as a store, but as an interactive archive of Nike’s most daring design experiments.
Eden Exotics
Eden Exotics
Wild Flower
Wild Flower
WASHING BANK
WASHING BANK
NIKE EXPERIMENTAL